What It Is
Strategy Salon is not a traditional consulting practice. It's a selective advisory relationship for founders who are building something exceptional and want a thinking partner who can match their ambition.
I work with a small number of founders at any given time—typically 3-5 active engagements. This allows for the depth of relationship and quality of attention that meaningful strategic work requires.
Engagements are structured around your needs, not a predetermined framework. Some clients want a monthly strategic conversation. Others want intensive project-based work on positioning, pricing, or operational design. The format follows the problem.
Who It's For
Strategy Salon is designed for a specific type of founder:
- You're building a company with the potential to define or reshape a category
- You've achieved product-market fit and are now facing scaling challenges
- You value strategic clarity over tactical busyness
- You're willing to invest in getting the fundamentals right
- You appreciate direct feedback and intellectual honesty
What We Work On
Strategic Positioning
Define your market position, competitive differentiation, and go-to-market strategy.
Pricing Architecture
Design pricing structures that capture value and support your strategic goals.
Brand Strategy
Build a brand that commands premium positioning and customer loyalty.
Operational Design
Create systems and processes that enable scale without sacrificing quality.
Fundraising Strategy
Prepare for and execute fundraising with clarity on narrative and positioning.
Founder Coaching
Develop the mental models and habits that distinguish exceptional leaders.
How It Works
Application
Submit a brief application describing your company, your challenges, and what you're hoping to achieve. I review every application personally.
Discovery Call
If there's a potential fit, we'll schedule a 30-minute call to explore the opportunity. This is a two-way evaluation—I want to ensure I can genuinely help.
Proposal
If we decide to work together, I'll send a proposal outlining the engagement structure, timeline, and investment. Engagements typically start at £5,000/month.
Engagement
We begin working together. Most engagements include weekly or bi-weekly calls, async communication, and access to my network and resources.