Power Map
A strategic tool for identifying and building competitive moats using Hamilton Helmer's 7 Powers framework.
Strategy
Positioning Canvas
A strategic tool for defining and communicating your unique market position.
1What It Is
The Positioning Canvas helps you articulate why customers should choose you over alternatives. It forces clarity on your target customer, competitive frame, key differentiators, and proof points.
2When To Use It
Use this canvas when launching a new product, entering a new market, or when your current positioning feels muddled. It's essential for aligning marketing, sales, and product teams around a consistent message.
3Steps
- 1.Define your target customer with specificity
- 2.Identify the competitive alternatives they consider
- 3.Articulate your key differentiators (max 3)
- 4.Gather proof points for each differentiator
- 5.Craft a positioning statement
- 6.Test with customers and iterate
4Examples
Tech Example
Figma positioned against Adobe by focusing on collaboration and browser-based access—differentiators that resonated with modern design teams and were difficult for Adobe to match quickly.
Luxury Example
The Row positions as 'quiet luxury' against flashier competitors, attracting customers who want to signal taste rather than wealth.
Download Template
Get the PDF template to apply this framework to your business.