Strategy • Systems • Taste

FoundersNotebook

Strategic frameworks and founder conversations that help you build companies that endure.

Strategy • Systems • Founder Psychology • Luxury Brand Thinking

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We're crafting essays that explore the principles behind enduring companies. Subscribe to be notified when we publish.

Framework

Power Map

A strategic tool for identifying and building competitive moats using Hamilton Helmer's 7 Powers framework.

Framework

Greatness Questions

A diagnostic framework based on Jim Collins' research to assess whether your company has the potential for enduring greatness.

Coming Soon

The FoundersNotebook Podcast

Conversations with exceptional founders building category-defining companies. Subscribe to be notified when we launch.

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The Notebook Method

Our approach to building enduring companies rests on three pillars.

Clarity

See your market, model, and strategy with precision. We provide the tools to cut through the noise and focus on what truly matters.

Structure

Build robust systems for growth, operations, and brand. We help you design the architecture that enables scale and excellence.

Compounding

Apply long-term thinking to create durable value. We champion the discipline and patience required to build a lasting enterprise.

Collections

Curated reading paths for focused learning.

Power & Moats

Understanding competitive advantage and market power. Essential reading for founders building defensible businesses.

8 pieces

Luxury Brand Codes

What technology founders can learn from the world's most enduring luxury houses about building premium brands.

6 pieces

Founder Discipline

The mental models, habits, and systems that distinguish exceptional founders from the rest.

7 pieces

Systems

Building the operational infrastructure that enables scale without chaos.

5 pieces

Free Diagnostic

The Builder's Diagnostic

Pinpoint the single biggest constraint in your business in under 5 minutes. Our diagnostic tool helps you identify your core challenge and recommends the next steps.

Consulting

Strategy Salon

The consulting arm of FoundersNotebook. Selective, high-trust engagements for founders building category-defining companies. Application only.